Marketing: June 2010 Archives

Adobe announced the availability of Flash Player 10.1 for mobile platforms such as Android and WebOS. #AdobeCP

http://www.adobe.com/aboutadobe/pressroom/pressreleases/201006/06222010FlashPlayerAvailability.html

When we talk about web events and web meetings, more and more we are asked about how mobile customers can participate. While there is a Connect app for iPhone, other platforms have been lagging. Now, with FP 10.1, many of the other platforms suddenly become viable web event viewers, and the reach of web events has just exploded.

I just finished delivering a Connect session on Connect for Web Events (Recording: Webinars that Wow! with Adobe Connect), and when I mentioned that Flash Player 10.1 was announced and that smartphones would be able to participate in Connect meetings (Connect is a Flash-based platform), there was a very positive reaction. 

"THIS IS HUGE!" says one attendee (his capitals). 

"Did you REALLY say that smartphones could attend Connect meetings?" asked another. "Yes, I did," was my reply. "WOW!" came the response.

Other responses were equally enthusiastic. While the Connect app for iPhone has been available for months, there is a huge pent-up demand for other smartphones to be able to attend web meetings, and with Flash Player 10.1 in the mobile marketplace, Adobe Connect becomes more relevant than ever before.
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As you might imagine, while searching for help on image stabilization, I was surprised to see this Avid ad in the Adobe Community Help for After Effects. 

Avid ad in After Effects Help.png
Of course, using the community model means that when content comes from sites other than adobe.com, you get advertisements from those sites. Perhaps there's a way to contextually replace competitor's ads in these sites with Adobe ads when they are viewed through the Community Help portal? Come on, Omniture, get right on that.
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